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  • Could Decision Fatigue Be Bogging Your Customers Down?



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    September 19th, 2017

    Could decision fatigue be a reason why your business is thriving, stagnating or failing?

    In part 1 of his 3-part series on decision fatigue, Charles Zulanas, Sr. Consultant for MSS Business Transformation Advisory, describes ‘decision-making fatigue’ and how customers who have too many decisions to make can feed drained of physical energy. As a result, they are likely to make bad decisions or no decision at all due to decision paralysis. Charles describes how companies can ease the minds of their consumers by making the decision to purchase your product/service a no-brainer There are many ways of doing this, but among them include examples of monopolies such as Apple, Google, Facebook, and Netflix. Charles interweaves case studies to help any company to make it easier to penetrate any market. Part 1 of a 3-part series on decision-making, this article can help your company to find success in any industry.

    Click here to read the full article