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John Wieser, Management Consultant for MSS Business Transformation Advisory, talks about Predictive Analytics; what it is and what it isn’t. Predictive Analytics is the reason why companies that went under could have stayed solvent, and to leverage their available information using business analytics – in particular, Predictive Analytics. This exponentially growing tool can (when used appropriately) revolutionize your organization, allowing you to make intelligent, strategic decisions based on an otherwise paralyzing mountain of data. Simply put, Predictive Analytics leverages the data available to an organization – some of which is used by Descriptive Analytics – and determines what data is actionable for your organization. However, it has to be used by a very mature user base with a narrow, specific focus to answer a specific question. Wieser gives case studies and offers insight in the first article in his series on Predictive Analytics. Click here to read more.